5 Best Practices for E-Commerce Shipping & Fulfillment

December 7, 2023
5 min

E-commerce has revolutionized the way people shop, and shipping and fulfillment have become integral parts of the online shopping experience. But with so many options available to consumers, it can be challenging for eCommerce businesses to stand out from the crowd.

In this blog post, we’ll delve into five best practices for eCommerce shipping and fulfillment that will help you improve customer satisfaction, reduce support requests, and increase sales.

Free Shipping is a key differentiator: Who doesn’t love free shipping? According to Shopify, 80% of consumers say that free shipping is the most important factor when making an online purchase. Moreover, 58% of consumers say they will add more items to their cart to qualify for free shipping. Offering free shipping can be a powerful way to attract and retain customers. But if it’s not feasible for your business, don’t worry. You can still offer flat-rate or discounted shipping options, as long as you’re transparent about shipping costs throughout the checkout process.

Keep your customers in the loop with tracking information:Customers want to know where their package is at all times. In fact, 90% of consumers say that they actively track their shipment while 20% customers track it more than once a day. Providing accurate and timely tracking information can increase customer satisfaction and reduce support requests. SMS updates are the preferred tracking method for 70% of consumers. Additionally, offering email updates and push notifications can be effective as well.

Offer Multiple Delivery Options:Consumers have different preferences when it comes to delivery options. Some may prioritize faster delivery options, while others may prioritize cost or convenience. Offering multiple delivery options can help you meet the needs of different customers and increase customer satisfaction. According to a survey by UPS, 63% of consumers have abandoned a purchase because the delivery time was too slow. Moreover, 56% of consumers say that same-day or next-day delivery is important to them. Offering expedited delivery options can help you capture these customers and increase sales.

Packaging and presentation can keep your customers coming back:Packaging and presentation can have a significant impact on the customer experience. In fact, 52% of consumers say that they are more likely to make a repeat purchase from a retailer if their order arrives in premium packaging. Investing in high-quality packaging materials and incorporating branding elements can help create a positive customer experience. Additionally, providing a personalized message or a small gift can help you stand out and create a memorable experience for customers.

Streamline Your Fulfillment Process:Efficient fulfillment is essential for a successful eCommerce business. Slow or inaccurate fulfillment can lead to negative customer experiences and increased support requests. Streamlining your fulfillment process can help you reduce costs and improve customer satisfaction. Implementing automation can help you automate processes such as order processing, inventory management, and shipping label generation. Additionally, integrating your eCommerce platform with your fulfillment center can help you streamline your operations further.

In conclusion, shipping and fulfillment are critical components of a successful eCommerce business. By implementing these best practices, you can create a positive customer experience and grow your eCommerce business.

Offering free shipping, providing accurate tracking information, offering multiple delivery options, focusing on packaging and presentation, and streamlining your fulfillment process are all effective strategies that can help you stand out in a crowded market. Don’t let shipping and fulfillment be an afterthought – prioritize these aspects of your business, and you’ll reap the rewards.